Tang Yanjiang that as long as can shoes brand personality and diversified features come out, to comfort, fashion, health Air jordan shoes for sale, personality characteristics of melt into, will become the focus of attention and new favorites.
At the same time, casual shoes industry development in China is lagging behind, so that footwear enterprises in Jinjiang have seen this "Blue Ocean."
According to relevant statistics, at present, a first-line sports brand in China with annual sales of at least 30 million or more Wholesale shoes, a first-line casual wear brand from top to bottom 5.0 billion in annual sales, and a casual shoe is about 200 million in annual sales even if the brand very good, and this piece of harness and shoes to "Blue Ocean" is hold the vast market space for development.
In response, Guo-Ming Li believes that this relative lag, mainly limited by the current majority of casual shoes brand positioning in the overall maturity of bias, directly prevented the young consumer's needs and preferences, leading to the consumer market niche , leisure shoes, the slow growth of the consumer market also ruled out.
"How to break through the outbreak of casual shoes, narrow and sports brands, Men shoes the gap between casual wear brand, the key to the brand system on how to really young, and capture the trend of both driving force and strong spending power of young generation." Guo-ming said, .